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In 2002, Tim Westwall put an ad in a local magazine, asking, ‘Do you want to grow business in a healthy way?’ He only got one reply, from Sebastian Pole. Sebastian is a qualified practitioner in Ayurveda (the ancient Indian art of living wisely), Chinese and Western herbal medicine. They set up business in Tim’s spare room, making delicious teas from organic herbs with a focus on wellbeing. Pukka have grown their business by making sure their herbs are from organic and sustainable sources.