aboutus | Abel & Cole

About us

Our story starts with a chap called Keith Abel, his interest in the huge benefits of going organic, and a bag of spuds in 1988. Thirty years and many spuds later, we now bring the best of the organic world from farmers, makers and bakers to homes up and down the country in our sunny yellow vans.

We’re bonkers about brilliant food

We’ve been exploring the food world for 30 years now and we’ve become quite the experts at uncovering organic, seasonal, wild food that’s extra special. But we don’t just strive to find the best food out there; we find exciting ways to put it all together into healthy, vibrant and delicious meals too. So hop on board, come on a foodie journey with us. See what's new

Why organic?

In a nutshell, organic farming means it’s food as it should be, food you can trust, food that doesn’t cost the earth, and food where the animals come first. Organic farming is a conscientious way of tending to the land, that’s not only better for you and the environment, but it tastes much better too! Read more on our blog

We work with
passionate people

We talk to our organic superheroes every day and have close relationships with them all, regularly stretching our legs at their organic farms. Supporting this small, organic, season following lot means you'll do more than just avoid unpleasant chemicals. You'll support local communities and be looking out for workers’ rights too. Meet many of our producers here

We believe greener is better

We’ve always been aware that what we do has an impact on the environment, we only deliver to each area once a week keeping carbon emissions and food miles to a minimum, and it’s why we’d never air-freight. It’s also why most of our packaging can be recycled or reused. Since 1988 we’ve pioneered a low-plastic approach to life and we’re constantly looking at reimagining the way we do things to minimise our environmental footprint. Read more about all things green here

Our community work

At Abel & Cole, doing our bit is a big part of who we are. Whether it's donating food to local charities, finding other ways to support fundraising for a cause or collecting donations from our generous customers. Follow the link below to find out more and see how you can get involved. Read more about our community work here

We’re a great bunch

We wouldn’t be who we are without all the busy bees buzzing about in our hive. It’s thanks to their individual character — singing chefs, ping pong champs, seasoned thespians — that Abel & Cole has the fun and vibrant atmosphere it has. From the drivers who start their days before the crack of dawn to those friendly voices that greet you on the phone when you call our Customer Services team, everyone plays their part with a zesty spirit. We believe in fairness in everything we do, continually championing equality and diversity. (You can see our positive mean result in the latest Gender Pay Report here.) Swing by our jobs page

We’re B Corp™ certified!

B Corporations® are leaders of the global movement of people using business as a force for good. Since day one, we’ve always wanted to do things the right way. We’re proud to have stayed true to these values over the years, from thinking up eco-friendly packaging to supporting charities at home and further afield. Now we’re B Corp™ certified, we’re in a great position to measure, challenge and improve our impact more than ever before. It’s a sign that we’re definitely heading in the right direction. And with plenty of steps left to take, we hope you’ll be right there with us. Read more about our B Corp™ certification here

We have the best customers