Quinola Mothergrain was started by James, a former fund manager working in London, who decided on a new direction after taking a year off to travel the world with his family. While in Peru, they discovered the delights of quinoa, and James wasted no time linking up with the Coopain Cabana cooperative there, formed by 500 smallholder farmers, who farm organically and sustainably. James’ vision isn’t to just give us all a bit more healthy food to enjoy, but to have a positive impact from the start to the end of the supply chain.