“Who gives a crap?” is a bold question, but back in 2012 it stopped being a rhetorical one. Three budding entrepreneurs, Simon, Jehan and Danny, were shocked by the fact that almost 40% of people around the world still didn’t have access to a toilet. So they started Who Gives A Crap, printing top-quality, planet-friendly toilet paper to raise funds for clean sanitation in areas that desperately needed it. Since then, 50% of their profits have been donated to charities like WaterAid, and they raised a whopping £3.2million in 2020 alone. With so much care and consideration behind every 3-ply sheet, each flush answers Who Gives A Crap’s titular question with a resounding, “I do”.
