The Primrose’s Kitchen Love Affair with Locally Grown Ingredients

We’re big on supporting local growers, makers, and bakers here at Abel & Cole. It’s a passion shared by our nearest and dearest, including our friends over at Primrose’s Kitchen. Find out what makes their locally grown ingredients so special.


At Primrose’s Kitchen our passion is for British made and, wherever possible, British sourced ingredients. We take great care to find the best quality organic produce grown by passionate farmers and producers like us.

Being a muesli and granola producer we use a LOT of oats. Since it’s the key ingredient we work with, it’s important we don’t use just any oats. Our oats our sourced from two different family farms, which are both certified gluten-free. The porridge oats are milled the same way they have been since the 1800s, using a flat-bed kiln and water-powered mill.  

Non-organic oats and wheat contain one of the highest numbers of pesticide residues of all produce tested (PAN UK), which is why we feel it is so important to be organic. In our opinion, no level of residues is the only safe level. This is not only for our health but also to protect the declining insect populations, which play a valuable role in our holistic ecosystem.


Our love of local ingredients goes beyond the oats. Our vegetable muesli was designed to help you get more fresh vegetables into your diet. We support British growers in Norfolk for our organic carrots and beetroot that grow so well in the UK and are full of great nutrition. Give our Raw Beetroot & Ginger Muesli a try, with a sweet and zingy combo that brings nuts, seeds, and chia seeds into the mix.

We’ve also paired our Norfolk carrots with Kentish dried apple and pear pieces that you can enjoy in our Raw Carrot, Apple & Cinnamon Muesli. Apples have been grown in the UK since the Neolithic. Our supplier Charlie took over his family’s farm in Kent from his father who was already making juice, and decided to diversify into apple drying.

Orchards like Charlie’s in the UK provide a valuable range of food, shelter and breeding sites for lots of species. Because it is difficult to get large heavy machinery in to churn up the soil in an orchard, much of the soil is undisturbed and rich in life. Dead and decaying wood provides an important place for the growth of fungi and invertebrates. And rotting fruit provides a food source to all kinds of birds such as thrushes and fieldfares not to mention the mammals such as hedgehogs and badgers. In fragmented landscapes, orchards increase the habitat connectivity, the loss of which is a threat to many 1000’s of species. All the more reason to support our home-grown orchards!

There is a diverse web of connections when it comes to the production of our food, which is why we champion two ways to reduce the impact we have on our plan and its wildlife: moving back to British and supporting all things organic.

Enjoy the best of British in your morning breakfast bowl and explore Primrose’s Kitchen range of organic delights

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