This toilet cleaner is pretty much whiter than white. It certainly is in colour - you won't get any horrid electric blues or lurid greens with Ecover. They prefer au natural. Their ingredients are all plant and mineral based, and they clean beautifully. So, you don't need shocking colours or choking perfumes to clean your loo. This one does the job perfectly - and it's chemical-free.
Ecover combine excellent cleaning results with the very highest environmental and ethical credentials. Their products have been developed to harness the considerable cleaning power of natural ingredients, rather than relying on the petrochemical agents used in many cleaning products. Unnecessary chemicals such as foaming agents are also avoided. Because they are free from artificial fragrances and all known toxins, Ecover products are particularly kind to sensitive skin.
Water (>30%), (Non ionic surfactants, sitric acid, citrate, xantham gum) (<5%), perfume, (Type oine: Limonene, Linalool) preservative, (0.2%) Sodium benzoate