Food is food, not landfill
Ever since we started delivering organic veg boxes in the early ‘90s, we’ve boxed up fruit and veg that’s a little bit… well… different.
What you want in a parsnip is personality. Stay with me.
Supermarkets are pretty keen on uniformity, in particular identikit, highly polished, picture perfect fruit and veg. Look through a supermarket specification and it’s all about shape, weight, size and appearance. There’s not a whisper about flavour.
But the most important thing is flavour.
We like things to be a bit skewif. We have wide specifications so farmers can send us as much of their crop as possible. Sometimes it’s the wonkiest parsnip that tastes the best. Real, natural food comes in all shapes and sizes, just like us human beans.
Odd shaped potatoes, rather large peppers, overly russetted apples… To get that, you have to farm properly and naturally, and not tamper with nature. Variety is naturally beautiful and it’s bonkers to let good food go to waste.
Although, it is inevitable that sometimes we do have some leftovers, and sometimes some veg isn’t good enough quality to send you.
So what do we do? Well, several things.
1. We make our lovely Abel & Cole Kitchen Pot Luck Soup with any good quality spare bits (which you can get on our website).
2. A few local charities, hostels and hospices get supper on us for a couple of nights.
3. And the stuff that won’t last another day becomes our lunch.
4. It’s a lucky day for the local pigs when there’s anything that we won’t eat.
5. Anything that the pigs won’t eat gets turned into compost to go back on the fields; the circle of veg life.
Some things are just plain silly. The Police Academy films, an example. Silly String, another. Unnecessary food waste, a case in point.